The IDEAMAKERS Blog provides valuable, common-sense insights on how organizations can best plan and manage their advertising and marketing communication activities to increase their sales and profits.
We are especially focused on helping innovative small and midsized companies, non-profit and regional organizations maximize the effectiveness of their advertising investments. After all… today more than ever, every dollar counts!
Our goal… share some thoughts on how to entice new customers, retain existing customers, create brand identity and improve brand awareness, and gain competitive advantages. Our views are based on over 100 years of collective personal experience… We have seen what works and what does not.
A great deal of today’s advertising and marketing communications can be inefficient and ineffective. There is also a tremendous amount of information available from many sources, which can be overwhelming.
We hope the tips we share in The IDEAMAKERS Blog will help innovative organizations grow and prosper in these trying economic times.
Please visit our updated website at http://www.theIDEAMAKERS.com. You can contact us at info@theIDEAMAKERS.com or 585-261-4680.
Fred Kopp – Founding Ideamaker
