About IDEAMAKERS
We provide disciplined, affordable, common sense advertising, marketing communications and creative counseling by experienced experts.
Our services can be customized to help you tell your story best. Our solutions will be designed to fit your organization’s specific needs today and we provide adaptable, scalable services and programs to allow you to grow and expand.
We are located in the Rochester, NY area and serve the Western NY region.
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Monthly Archives: February 2012
The Value of Advertising During an Economic Downturn
If a company fails to maintain its “Share of Mind” during an economic downturn, current and future sales are jeopardized. Maintaining “Share of Mind” costs much less than rebuilding it later on.
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Posted in Advertising, Entrepreneurism, Management, Planning
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Protecting Market Position
Maintaining or increasing advertising budget levels during economic downturns may be necessary in terms of protecting market position vis-à-vis forward looking competitors.
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Posted in Entrepreneurism, Media, Planning
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